Let's look at
some of Europe's SUV models, such as land rover, we know, land rover, and
military vehicles is therefore regardless of brand or product appear more
manly. From the point of the fourth generation of jaguar land rover, it still
maintained a boxy silhouette, emphasizes the better field of vision and by sex,
apparently poor road conditions is interested in it. In contrast, models just
like BMW X5 will air suspension listed as optional content, because it is
mainly for road traffic. "Move heaven and earth, quietly," appearance
is good enough.
We have to
look at what is France's SUV, as we all know, the French are more romantic plot
and fashionable temperament, they put special emphasis on the texture and
taste, so in such aspects as wine, dress and perfume French has a great
advantage.
For automobiles manufacturers in France tend to have publicity
for their design and excellent dynamic performance. So for DS the luxury SUV
brand especially the brand, and is the embodiment of a kind of what kind?
We
get the DS brand, for example, as the French President's own brand, the DS
Paris auto show debut in 1955, won the praise like tide. Its unique shape and
advanced technology at the time was considered the most powerful symbol of
France creativity. She is so unique that you can think so, this is something
out of the reality of mechanical art. She completely ignored the age all cars
design thinking. And the continuation of this uniqueness, embodied in the SUV -
DS 6 above can use the following a few words to describe: about aerodynamics,
aircraft cockpit design, luxury and romance...
This
series of words, and can't express it very good in terms of
"homogeneity" characteristics, but as you can imagine is that its design
is different, is different from the American car, also different from ABB. It
brings us a problem, whether it has a clear product positioning?
DS6 models look at automobile china agent, Is emphasized by the hard,
aesthetic belief. Specific to the model, it reflects the sharp factor expressed
by its uncompromising personality genes. It is different from the JEEP that
kind of a lot of taste, it is also different from land rover to the unknown
world is yearning, of course, is different from BMW for urban roads. Either
from the perspective of video or image element DS6 bias is demonstrably city
gens crowd, but the specific consumer groups but is not limited to the
commonplaces of the urban elite. As a summary of the American people are
"a special car only special talents can drive". And these special
person, perhaps only when it is listed only after fully revealed.
Obviously,
SUV Chinese
manufacturers aware, especially for those who have been
struggling companies, their brand precipitation and distinctive product
characteristics are often a orders, and the precondition of customer loyalty.
Thus,
we take a look at some brands, such as the JEEP, everyone knows this is an
American brand. The car is characterized by rich atmosphere, luxury and
configuration. Because of such a concept, the United States have been
advocating large displacement car in the past, so much of its equipment with
high displacement is required to support its configuration requirements. After
entering a new era. Americans no longer pure pursuit of driving pleasure
brought by the large power, therefore most of the models have the JEEP
"all roads" features, the grand Cherokee is had "the strongest
in the history of the whole traffic SUV" slogan.
But
anyway, in this era of advocating personality, the SUV is the most popular
category passenger car field. Under the market bullish factors, rather than
follow suit made, than alone. Only in this way, the enterprise can progress in
the flow of the SUV further!
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