Europe and other regions of consumers loyal car brand, mainly because of the local car service, and many other aspects of comprehensive development, customers rely on the formation of a natural process in the course of time in the car and even emotions. This length of time with the auto industry boom and there is no direct relationship. We should not look for irrational reasons to conceal the loss of their customer base, and we should do is to use reliable quality and excellent service to win the trust of consumers and retain their customers, the gradual strengthening of the original owners of their own brand loyalty, this is one of the aspects of the current autonomous car prices should be most important.
Now has over two-thirds in 2014, in August of this year, car production 1,714,400, a decline of 0.34%, up 2.22%; sales 1,715,600, growth of 6.02%, an increase of 4.04%.
January to August this year, the Automotive production export company to 15,218,900 angry, An increase of 8.61%, compared with the same period last year, an increase has slowed.
Among them, Suv outlet from china market share continued to decline year on year, has been a continuous decline in 12 months. August this year, the market share of 37.1%, and its famous Automobile Manufacturers china，Such as Foday, Alto and other share of 19.5%. January-August China's total exports of 584,800 cars, down 8.4% over the previous year. Forced by the current grim situation, some domestic enterprises began to cut scheduled autonomous vehicle sales, for example, announced last month, Geely sales target this year from the original 580,000 down to 430,000, down by as much as 25%, compared with 2013 sales a decrease of 22%.
While countries were China Automotive Energy subsidies, the state once again to independent car prices lose milk. But since the end of last year subsidy of view, since the end of subsidies to domestic independent car prices retreat, so the fact that the current round of subsidies to support countries in the development of autonomous car prices. There is an independent car prices, general manager even said "Last year, subsidies should not be canceled, in retrospect is frustrating." Holding such a mentality, thanks to subsidies live, when they could really grow together?
From the data we can see that this year, China is still the world's largest automobile consumer, this is actually booming Chinese auto industry ahead of time, but unfortunately the market share of domestic independent car prices has continued to shrink, such as Geely independent leader was forced to cut pre-sales. If the future of China's car ownership saturation, growth will be slower, the cake is so big, it will be more intense competition for future autonomous vehicle made way how should we take it?
Quality and safety of consumers have become the two factors most valued. Data show that both the independent brand owners or owners of upscale foreign brands, the quality and safety of the most valued customers accounted for approximately 60% of the ratio.
Since the car is a kind of durable goods, generally every five years to change a car consumers even a diligent. Therefore, as an autonomous car prices, the original owners is their most valuable resource, this resource more precious than gold, attention to the original owners of brand loyalty, provide the best quality and reliable service to every owner, so that owners form a rely on an emotional, retain the original owners, is to retain its own economic and path of future development.
It seems to improve product quality and safety will be the key to win the favor of consumers. On the whole, a brand new customer to spend digging costs to retain existing customers than large. As the saying goes: "the loss of a client, and he meant the loss of a series of similar customers." Therefore, investments in quality and safety on the domestic car prices will probably be the most "cost-effective" investment.
The current Chinese car boom is only ten years, many consumers play fast and loose, just wanted to try more new models, which can not be said to be autonomous car prices no ability to retain customers. People in Europe, the U.S. auto consumption has been a century of history, so the owner of the brand loyalty is extremely high, and even a person's life just choose a car brand cars, China is also not so anxious.
Because if you say that Europe and other developed areas of the automotive industry is because the owners have already tasted fresh, so they will be loyal to a favorite car brand, while Chinese people have not tasted, so lower car loyalty.
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