Friday, October 10, 2014

China pickup truck market analysis

Consumption characteristics of the pickup truck market
Pickup trucks in China some "acclimatization", although discrimination and restrictions on its cities, but smaller cities and economically developed coastal areas, but rural areas are the main market pickup truck. Especially since 1999, with the
Many cities pickup truck management policies for lifting the ban, the pickup truck market outlook is more optimistic. According to the survey indicated that individual and private property owners are the main users of the pickup truck.
pick upfactory china leading product features
Body is basically a Japanese models are Isuzu, Toyota, Nissan, etc., single, double seat main engine mainly 491Q (4Y), 480Q, CD20,4G18,4ZE1- MP1,6VD1, 4JB1, 491Q- E, 4JB1Q - 2, etc., the crew of five people, cargo volume at 500 ~ 650kg, the price to be cheaper than the United States Department of pickups, but use the same model of the engine than the mini-car to be higher than a length. The basic performance of domestic pickup similar modeling approach, less distinctive products.
In recent years, Pickup truck manufacturer china have a tendency to levels of development: First, the high-end passenger cars climbed, as the Great Wall of CC5020XXYL, Yangzi ho of CC5020XXYD etc.; Second, the low-grade truck-type direction; third is to develop in the direction of mid-range multi-purpose vehicles, such as Matthey, the Panthers Jiri, bicyclic, Dongfeng , Di, Qingling, Fudi and other utility vehicles, pickup trucks currently on the purely theoretical significance has ceased to exist, life service vehicles and commercial vehicles have been cross appeared coexistence of market leading products.
Marketing model diesel pickup
Today, pickups companies with diversified ownership, market research results from the current point of view, mainly in the following marketing model.
Planned economic base model
    a. sales company in various enterprises set up branch offices and presence around the marketing business activities;
    b. manufacturer of car dealers looking for ways to cooperate with agents operate.
Market economic model
    a. merchant or around the factory owned by a joint venture brand franchise stores;
    b. businesses to obtain exclusive rights to sell a certain area, that certain varieties of pickups buyout distribution rights in a particular area. Some marketing model pickup truck industry emerged in recent years, mesh
    Before the coexistence of a variety of ways, the market is highly irregular, but it is undeniable pickup in the automotive sector was undoubtedly the more active types of vehicles.

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