Chinese people generally contact the car is from the accession of the twenty-first century, especially the china Automobile Manufacturers car. Although China has become the world's largest Automotive production export company, automobile production and sales each year in the first place, but Chinese people do not have access to the era of the year that the world's booming automotive big development, because there is no catch the bonus period Therefore, famous Automobile Manufacturers china do not have a few.
In fact, perhaps a lot of Chinese people do not know that the world car industry is the most glorious period in the sixties and seventies of the last century, when the automobile industry is booming, flowers contend, bustling, one landmark new engine was developed. The Japanese, the rise of these Asian Korean car brand is also inseparable from that era red. Since the 1973 outbreak of the first oil crisis, the automotive industry is actually shrinking start. Compared with the year car models and engine rapid progress, automotive engineers now pay more attention to how the engine is more fuel-efficient, although energy conservation is a good thing, but it also limits the further development and popularization of many excellent engine, which is actually a car industry contraction.
In fact, perhaps a lot of Chinese people do not know that the world car industry is the most glorious period in the sixties and seventies of the last century, when the automobile industry is booming, flowers contend, bustling, one landmark new engine was developed. The Japanese, the rise of these Asian Korean car brand is also inseparable from that era red. Since the 1973 outbreak of the first oil crisis, the automotive industry is actually shrinking start. Compared with the year car models and engine rapid progress, automotive engineers now pay more attention to how the engine is more fuel-efficient, although energy conservation is a good thing, but it also limits the further development and popularization of many excellent engine, which is actually a car industry contraction.
2014 China's vehicle population has reached 160 million. If you update a car three years in accordance with terms of speed, a lot of Chinese people since the WTO has already entered the era of the second car, or transfer, or add another car, the second car will be more and more consumers . And a big problem is directly facing the second car: Any further continue to buy the original car brand?
When you first purchase the tide comes, China's economic capacity is limited by many consumers or to the trend blindly, many people choose a low price made independent models. Now made more autonomous vehicle made better, prices have gone up. With the escalating national automobile consumption, such as QQ, Benben, Alto and other A00-class car gradually cold, but the product was able to upgrade the domestic models to meet consumer needs. However, if the domestic tide occurs when the second car, everyone lost interest in domestic brands, is bound to be a nightmare.
The problem is that the above mentioned car brand loyalty issues. Generally, brand loyalty can also be called the viscosity, is the consumer buying decisions, repeatedly demonstrated bias against a particular brand (rather than random) behavioral response. You can also say that this loyalty is customer attachment or love the company's products or services feelings.
I guess, when China's vehicle population reached 200 million, when the saturation is reached, after the country automobile saturation, followed by market growth rate will drop significantly, which for the Chinese automobile market impact is enormous. In fact, as early as in the second car of an influx of 2008 second-tier cities has been surging, and now even in the towns and villages, the second car consumers are more and more
China now has three years of continuous auto production and sales are about twenty million, so if such sales in accordance with the scale of development continues, to 2016 China's car ownership is reached saturation.
Second car owners, will have two major changes: First, they have a deeper understanding of the car, the car will be more rational, and will not be affected by external factors; Second, they tend to have thicker economy foundation. So when the domestic tide from the second car, domestic car prices are independently how to do it?
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