From
the trend of recent years, more and more cars looking for star endorsement!
automobiles manufacturers, Endorsement may be a means to
borrow star image to lift product popularity. Regardless of the endorsement
image is so suitable for, anyway is better than nothing. Likewise, in the
endorsement of the world there are many famous star forays, such as
ChengLongZhi mass of caddy, small shenyang they cool bear, and so on, these
bloody example tells us the importance of cautious endorsements.
Especially
for many is trying to change the image of the independent brand companies, who
choose to endorse should be wary. Haima automobile, for one, they are brand
rejuvenation of strategic transformation, plans to let whole vehicle system
upgrade in the next few years, they will present a brand-new brand image. As a
result, the new force of hippocampal S5 widespread in the wake of the 80, 80
brought in the crowd, the positive energy of Cenozoic mo sorrow as product
spokesperson wu music days later.
So
for the hugely popular star, she has a unique temperament and talent, through
the "China good voice" and after the TV programs, songs, etc.,
through by wu mo sorrow from unknown became very famous. Then such as
pepsi-cola, samsung GALAXY Tab3 and vs international first-line brand endorsement
activity for her career growth injected with more power.
Hot
as, South Korea, Korean cars please Korean stars to endorse became a
well-deserved things. In bouts of celebrity endorsements, modern kia before cut
a swath of the Beijing auto show, and let the organizers and the media to raise
his eyebrows. However, lee min-ho endorsement of dongfeng yueda kia's products
and south China area of words in the ears, yadi electric car broke into the
long legs and the line of sight. Visible in the endorsement of the world,
whether cars or electric vehicles is nothing special as a tall.
In china
Automobile Manufacturers in Endorsement is a small cost, but is a great asset for televsion. If
mining in place can use a very short time to influence the choice of the buyer.
Examples of failure, of course, is also a lot of, such as ChengLongZhi to
caddy, small shenyang is to cool the bear, and televsion product image don't
match led to the failure of the endorsement. For young people market Korean
cars, to use the local Cenozoic stars should not be a problem. So, when lee
min-ho, Kim soo-hyun star after harvest many Chinese fans, they should become a
modern kia's signing.
But if you want to convert the assets of the screen for the wealth of the automobiles manufacturers actually is not simple. Because the audience is
familiar with the image characteristics of luxury car, they drive at this time
to let the audience to accept some young also very personal economy cars will
have certain difficulty.
This
is a question worth considering, Jackie chan eldest brother didn't what lenovo
with a truck, so the caddy for failing to follow. Shenyang though it is a fire
at the time, but this time, the image is too niang gun, and everyone don't know
that he loves his wife. And endorsements for Korean cars although all these
stars heartthrob, but both modern and kia have no such content to use to the
extreme. Is through the football, the Olympic, skiing, tennis, the NBA, and so
on sports sponsorship, Korean cars at doing event marketing has a lot of
debauchery.
Want to know more
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