As the nation and world struggle with ever-complex questions of privacy related to personal data mined from the Internet, Ford found itself trying to assure the public this week it doesn’t use on-board technology to spy on driver behavior.
Trying to put out a brush fire ignited by a Ford executive’s comment, the automaker said this week laws are needed to protect driver privacy in vehicles that can gather as much data as a smart phone.
We do not track the vehicles. That’s absolutely wrong. And we’d only send data to get map data if they agree that that’s OK to do that, but we don’t do anything with the data, we don’t track it and we would never do that.”
Last week at the annual Consumer Electronics Show in Las Vegas, Ford marketing head Jim Farley sparked a fury among privacy advocates. During a panel discussion he said, “We know everyone who breaks the law, we know when you're doing it.
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With data breaches now seemingly common, the debate over how and when collected auto-related driving data can be used is likely to intensify. Vehicles produced by Ford and other automakers, as well as myriad mobile devices, can receive and send massive amounts of information. Black boxes capture detail on the car’s performance while modems and smartphones transmit information to and from the cloud.
The technology that allows for such voracious data gathering can be used for good purposes. Knowing a car’s location can be lifesaving when it alerts emergency services to an accident. Police can track dangerous criminals.
But consumers don’t want their driving patterns sold to marketers, their vehicles’ speed fed to local law enforcement or be subject to arbitrary privacy invasions.
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